Search Engine Optimization(SEO) Starter Guide From Google

Google has just released a starter guide(PDF) for Search Engine Optimization. Search Engine Optimization(SEO) is not something difficult or complex ie assuming you can create good content  that users want. If you don't have good content no amount of SEO is going to help you get a good consistent ranking in google or other search engines. So how do you go about SEO according to Google ?

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